That wouldn't work for them as a business.mick1 wrote:I think if it went Bi-monthly it would allow for less advertising and more features..........just a thought.
Scootering Magazines advert/editorial ratio runs at around 43%.....62 pages of adverts and 86 pages of editorial in a 148 page magazine. Which is slightly higher than some popular magazines, but significantly lower than others. It's about average. In the USA most magazines run a 50/50 ratio.
There are only 2 main revenue streams to pay you business overheads (production staff, writers, photographers, building rent/rates, paper, print, production, distrubution etc) and they are cover price (£4.10) and adverts.
I forget what a full page advert in Scootering costs but suppose it's £500....that means around £30k advert revenue each month. They sell about 10k copies so that's roughly £41k per month....but the publisher only received about 50% of that after distribution costs.....so £20k.
Point being.....advert sales account for more of the companies net profits than sold copies. By going bi- monthly they wouldn't gain any readers, they would simply slash their revenue in half.
Plus it's also statistically proven in publishing that going bi-monthly leads to fewer average sold copies per edition.
I would comment that their lead page, article flow and advert layout is incredibly sloppy, especially when they group adverts on opposing pages......but that's a production issue.
As for content.....well, most 'niche hobby' magazines have the same repetitive problem of regurgitating the same stuff in a different way each month. You wanna read something different? Buy a different magazine..... Lol.
